BLOGS & PUBLICATIONS

When I finally deleted Instagram from my phone, it wasn’t because I was angry at it. It was because I didn’t like how I felt anymore. The comparison. The subtle competitiveness. The endless stream of news and opinions flooding my mind at bedtime. The pressure to create, comment, stay relevant.

If you’ve ever caught yourself thinking you would quite like to feel a little less tied to your phone, enjoy a little less scrolling and be a bit more present in what’s going on, you are very much not alone. And you don’t need a dramatic digital exorcism. You might just need a month.

If you have ever caught yourself scrolling without meaning to, only to look up and wonder where the last 20 minutes went, you are not alone. The tension between what we want and what we actually do is where most people get stuck. Our recent Analogue April survey revealed just how common this gap really is and why it matters.