About Us
Our
Movement
Analogue April is a grassroots movement helping people rethink their relationship with technology. Each April, we invite individuals, families, schools, and workplaces to take a step back from constant connectivity. Whether that means setting screen-free hours, deleting social media for a while, or (for the brave ones) swapping a smartphone for a basic handset. It’s about creating space to reconnect with real life, boost mental well-being, and challenge the idea that we always need to be online.
Our Cause
In an age where screen time dominates our daily lives, we’ve seen a rise in anxiety, poor sleep, and fading real-world connections. Analogue April shines a light on these issues, encouraging a healthier balance with technology. By getting involved and finding simple ways to reduce time on your phone, you can rediscover focus, calm, and a greater sense of presence in everyday life.
We support the idea of giving children more time before they step into the world of smartphones and social media, echoing wider conversations in the UK about raising the digital age of consent from 13 to 16. By encouraging families to take part together, Analogue April aims to create spaces where children can grow, play, and connect without the constant pull of the digital world.
Our Impact
Since we started, hundreds of people have taken part in the Analogue April challenge, sharing how they’ve slept better, felt more focused, and actually connected with the people around them.
Families have noticed more conversation, more calm, and less time spent staring at screens.
What began as a small idea is turning into a quiet movement — friends inspiring friends to scroll less and live more. Together, we’re building a culture that values balance over constant connectivity.
Our Story
Analogue April began with a throwaway line, an offhand idea tossed out in a conversation between friends overwhelmed by how much of our lives were being swallowed by our smartphones. “I’d call it Analogue April.” To our surprise, a friend working in a senior role at a major global tech company lit up and said, “That’s brilliant - trademark it.” The irony wasn’t lost on us.
That moment stuck. Despite our friend’s role in a company built around keeping people online, he instinctively recognised something powerful in the idea. Like many of us, we were feeling the creeping mental fatigue, distraction, and disconnection that comes with constant smartphone use, not just in ourselves, but in our families and children too.
So we decided to act. We turned off notifications. We snoozed then deleted social media apps. We carved out quiet. We even investigated swapping smartphones for old-school handsets. What started as a personal experiment, a one-month digital reset began to resonate with others. Friends, then friends of friends, joined in.
Today, Analogue April is more than a challenge - it’s a growing movement. A chance to reset, reconnect, and remember life beyond the scroll.
Our Values
Mindfulness
Encouraging intentional use of technology.
Connection
Fostering real-world relationships and experiences.
Well-being
Prioritising mental and emotional health.
Simplicity
Embracing the benefits of a less cluttered digital life.
Community
Building a supportive network of individuals seeking balance.
Leadership
Empowering adults to set positive examples for younger generations
Join us this April in taking a step back from screens and a step forward into a more present, connected life.
Our Values
Mindfulness
Encouraging intentional use of technology.
Connection
Fostering real-world relationships and experiences.
Well-being
Prioritising mental and emotional health.
Simplicity
Embracing the benefits of a less cluttered digital life.
Community
Building a supportive network of individuals seeking balance.
Leadership
Empowering adults to set positive examples for younger generations
Join us this April in taking a step back from screens and a step forward into a more present, connected life.
Our Cause Areas
Empowering Families to
Reclaim Connection
In today's digital age, screens often dominate our daily lives, affecting the quality of family interactions. Analogue April encourages families to unplug together, fostering deeper connections through shared activities like board games, outdoor adventures, and creative projects. By setting aside devices, families can rediscover the joy of face-to-face conversations and strengthen their bonds.
Promoting Digital Literacy and Mindful Technology Use
Understanding how to use technology responsibly is crucial in today's world. Analogue April provides resources and workshops to educate both parents and children on digital literacy, helping them make informed choices about their online activities. By fostering awareness, we aim to cultivate a culture of mindful technology use.
Advocating for Delayed Smartphone and Social Media Use in Children
The early introduction of smartphones and social media to children has been linked to increased anxiety, sleep disturbances, and exposure to inappropriate content. We support initiatives like the Smartphone-Free Childhood campaign, which encourages parents to delay giving smartphones to their children until at least age 14. By promoting this delay, we aim to protect children's mental health and well-being.
Supporting Cultural Shifts Toward Healthier Digital Habits
We recognise the importance of creating a healthier digital environment for children and young people. Analogue April aims to raise public awareness about the impact of early smartphone and social media use, and to encourage more mindful digital habits. Through community engagement, partnerships, and education campaigns, we support broader societal conversations that prioritise mental wellbeing and childhood development.
Encouraging Adults to Lead by Example
Children often emulate the behaviours of adults around them. By consciously reducing our own screen time and engaging in offline activities, we can set positive examples for younger generations. Analogue April encourages adults to be role models in embracing a balanced digital lifestyle, demonstrating the value of real-world connections
Join us in championing these cause areas to foster a more connected, mindful, and healthy society.
