EE Launches Age Guidance For Smartphone Usage In Drive To Improve Children’s Digital Awareness

EE Online Newsroom, 25 August 24

EE is taking a significant step to safeguard children in the digital world by introducing age-specific guidance for smartphone usage. The initiative comes in response to growing concerns among parents about screen time, online safety, and how digital device usage can affect child wellbeing.

The company will classify device use into three groups based on age suitability: under 11s, 11-13, and 13 -16. EE recommends that children under 11 should use non-smart devices with limited capabilities, such as feature phones, ensuring they can make texts and calls but restrict access to social media or inappropriate content.

For children aged 11-13, advises that if a smartphone is to be used, they should have parental controls enabled, as well as a family-sharing app in place such as Google Family Link or Apple Family Sharing, while restricting access to social media.

Read more : EE LAUNCHES AGE GUIDANCE FOR SMARTPHONE USAGE IN DRIVE TO IMPROVE CHILDREN’S DIGITAL WELLBEING