Bee Christie

A couple of weeks into Analogue April, a pattern is starting to emerge, and it’s not what people might expect. There hasn’t been a dramatic break-up with smartphones or a sudden rejection of technology. Instead, what we’re seeing is something quieter and, in many ways, more revealing. People are beginning to notice their habits. The small, almost invisible behaviours that have built up over time. The moments where their hand moves towards their phone before they’ve even consciously decided to...

With only days to go until Analogue April officially begins on 1st April, we’ve been hearing from our community and early advocates about what this month could mean for them. What’s interesting is that no one is talking about dramatic change or digital detoxes. There’s no appetite for switching everything off or stepping away from modern life altogether. Instead, what people are describing is something far more grounded and, in many ways, far more powerful. They’re looking for a better...

If you’ve ever caught yourself thinking you would quite like to feel a little less tied to your phone, enjoy a little less scrolling and be a bit more present in what’s going on, you are very much not alone. And you don’t need a dramatic digital exorcism. You might just need a month.