Analogue April Starts Now (Sort Of)

Sure, Analogue April isn’t officially here yet – but if you're planning to swap your smartphone for a simpler life (and a simpler handset), why wait to get started? Going cold turkey on screen time can be a bit of a shock to the system, so we like to think of these next few months as the warm-up act: a chance to dip your toe into the world of being a little more present and a little less glued to your phone.

We used to read books, now we scroll tunnels...

We call them Digital Challenges – small, manageable experiments to help you ease into a more analogue mindset. No big declarations, just simple moments that remind you what life feels like when you’re not constantly refreshing, replying or reaching for your phone without even realising it.

Give a few a go now and come April you’ll be ready to scroll less and live a whole lot more.

The Commuter Challenge

Next time you’re on the tube, train or bus, try this: put your phone in your bag or pocket... and leave it there. No scrolling. No messages. No music. Just you, your thoughts, a good book, or a bit of people-watching.

This idea came to us after a journey home from Heathrow. Everyone around us had their heads down in their phones except one guy, just sitting there, quietly taking it all in. I thought, “Right, I’ll give that a go.” But a few minutes in, I caught myself rooting around in my handbag for my phone without even realising it. Habits, hey? Turns out being alone with your thoughts is a lot more effort than it sounds. But also, oddly refreshing.

The Door Drop

As soon as you get home, pop your phone in a drawer or a bowl by the door and leave it there for the evening. No notifications, no “just a quick check”. Cook, chat, play a game, read something, stare out the window – whatever takes your fancy.

A guy told us he does this every day after work and swears by it for better family time (and better phone-finding because he always knows exactly where it is). It’s like a mini boundary that says: “Phone time is done. Life time is on.”

The Dinner Detox

Make every mealtime a screen-free zone. Yes, even if you’re eating alone. Especially if you’re eating alone. Give your food the attention it deserves. Notice the flavours. Notice your company. Or just enjoy the peace.

Remember when dinner time meant actual conversations instead of competing with group chats and Instagram reels? When we were kids, dinner time was sacred. The TV was off, and we talked about our day. Now, it’s all too easy to sit in a pub or restaurant and see everyone – couples, families, friends – heads down, thumbs up, barely speaking. Even on holiday! Why bother booking the nice view if you’re just going to look at your phone?

Even if it’s just a sandwich between Zoom calls, give the moment your full attention. It turns a rushed snack into something a bit more mindful.

Your turn!

Got your own ways to unplug and reconnect with the real world? We’d love to hear them! Share your screen-free rituals, swaps, or silly habits that help you feel more present. Let’s build a list of ideas to help everyone get ready for Analogue April – one less scroll at a time.

FAQs

1. What is Analogue April?

Analogue April is a month-long initiative where people take a break from their smartphones, social media, and digital distractions to reconnect with the real world. It’s all about simplifying, slowing down, and being more present.

2. Do I have to give up my phone completely?

Nope! It’s not about perfection – it’s about intention. You can swap to a basic handset or just cut back in areas that feel right for you. Our Digital Challenges are a great way to test the waters and find what works.

3. How do I start preparing for Analogue April?

Start small. Try one of our Digital Challenges like The Commuter Challenge or The Dinner Detox. These are easy, everyday ways to build better habits and reduce screen time before April rolls around.

4. Can I still use screens for work or emergencies?

Of course! Analogue April isn’t anti-technology – it’s about using it more mindfully. If your job or life needs a screen, that’s okay. It’s about cutting out the mindless scrolling and constant checking.

5. What are some other ways to unplug and reconnect?

Everyone’s different, but some ideas include going for walks without your phone, using a real alarm clock, journaling, making mealtimes screen-free, or even writing actual letters. Got your own tips? We’d love to hear them!

Bee Christie